Google Ads for Phone Repair: The Only Campaigns Worth Running

## First: ads only work if your shop can answer the phone Before you spend $1: - can you answer calls during business hours? - can you give a clear quote range? - can you book same-day? Ads amplify whatever system you already have. --- ## The only campaigns most repair shops need ### 1) Search Campaign (High Intent) Target keywords like: - “iphone screen repair near me” - “phone repair {{city}}” - “battery replacement iphone” **This is your core campaign.** ### 2) Call-Only / Call Extensions (If you close well on calls) If your team can close on the phone, optimize for calls. ### 3) Brand Campaign (Protect your name) People will search your shop name. Competitors can bid on it. Protect it cheaply. --- ## What NOT to run (until you’re advanced) - Display campaigns (usually low quality) - Broad match everything (burns budget fast) - “Smart” campaigns with no tracking setup --- ## Simple ad group structure (copy this) Campaign: **Phone Repair Search** - Ad group: iPhone Screen Repair - Ad group: Battery Replacement - Ad group: Water Damage - Ad group: General Phone Repair Each ad group gets its own: - keyword list - ad copy - landing page --- ## Landing page rules (this matters more than your ad) Your ad sends traffic to a page that must have: - click-to-call button - price range / “starting at” - reviews - location + hours - turnaround time If you send traffic to your homepage, you’ll waste money. --- ## Budget + expectations (realistic) Start small: - $20–$50/day depending on city size Track: - calls - form submissions - booked appointments If you can’t track conversions, you’re guessing. --- ## The “stop wasting money” checklist - [ ] negative keywords added weekly (free, jobs, diy, how to) - [ ] location targeting tight (radius or specific cities) - [ ] ad schedule matches business hours - [ ] call reporting enabled - [ ] separate landing pages per service