Pricing Repairs Without Guessing: A Simple Margin-First Method

## The mistake most shops make They price based on: - what competitors charge - “what feels fair” - whatever the last shop did Instead, use **margin-first** pricing. --- ## Step 1: Know your true parts cost Track: - part cost - shipping cost - failure rate (returns, defects) --- ## Step 2: Put a value on labor time Even if “labor is profit,” you still need a minimum: - 15–30 min repair = baseline labor fee - 45–60 min repair = higher labor fee --- ## Step 3: Add a minimum profit floor Example: - never take a job under $20 profit - premium devices should be higher --- ## Step 4: Positioning matters If you’re the cheapest: - you attract the worst customers - you get the most complaints Price like a professional shop. --- ## Simple formula **Price = (Parts Cost + Shipping) + Labor Fee + Margin Buffer**